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Adebukola Ajao
Adebukola Ajao

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Published in Better Marketing

·Feb 17, 2021

Branding for Black Liberation

The case for why white companies shouldn’t benefit from Black struggle — From enslavement to “Black Lives Matter,” the Black diasporas have always branded themselves, and when they do it’s commodified by white institutions. When Black fashion, design, style, and art become popular, they somehow fill the inventories of your favorite department stores for consumption. The emergence of Black dandyism, for example…

Black History Month

5 min read

Branding for Black Liberation
Branding for Black Liberation
Black History Month

5 min read


Published in Better Marketing

·Feb 15, 2021

How Major Brands Are Celebrating Black History Month 2021

Highlighting Black businesses and more — Brands are coming out of the woodwork to celebrate Black History Month. Some are highlighting Black businesses and leaders, commissioning Black designers to remake their products, or giving away scholarships. The Colored Girl and Black Insight The Colored Girl partnered with Dow Jones Black Insight group to bring you a 28-day challenge that will help you…

BlackLivesMatter

5 min read

How Major Brands Are Celebrating Black History Month 2021
How Major Brands Are Celebrating Black History Month 2021
BlackLivesMatter

5 min read


Published in Better Marketing

·Feb 10, 2021

Digital Marketers Can Play a Role in Archiving for Black Lives Matter

Preserving the culture as a form of resistance and resilience in the Black Lives Matter Movement — In 2015, after Black people spoke out against the mysterious-death-ruled-suicide of Sandra Bland while in Houston police custody, her hashtag algorithm was deleted from Tumblr, Instagram and Twitter. While the hashtag was restored, many in academia began archiving tweets as a way to preserve how people responded to social issues.

Black Lives Mater

3 min read

Digital Marketers Can Play a Role in Archiving for Black Lives Matter
Digital Marketers Can Play a Role in Archiving for Black Lives Matter
Black Lives Mater

3 min read


Feb 17, 2018

Black Panther’s Breakout Star Letitia Wright plays Princess of Wakanda!

Check out my interview with Letitia Wright from Essence Fest ‘17! Your feedback is welcomed.

Wakanda

1 min read

Black Panther’s Breakout Star Letitia Wright plays Princess of Wakanda!
Black Panther’s Breakout Star Letitia Wright plays Princess of Wakanda!
Wakanda

1 min read


Feb 16, 2018

Why Instagram Accounts Dedicated to Black and Brown Beauty Are SO Important

Eighteen months ago, Laureen Chalumeau decided to take matters into her own hands. For months, she had been searching through Instagram’s most popular girls, and could never find anyone who looked like her. “It was always a generic look,” said Chalumeau, who was 16 at the time. “Makeup slayed. Fair…

Race

4 min read

Race

4 min read


Feb 5, 2018

The Sex Worker and Playwright Who Fought to Register Black People to Vote

Illustration by Andrea Pippins. The history of the civil rights movement is rich with stories of extraordinary black people who led social justice efforts against tremendous adversity. Yet black women, especially those who don’t fit the idealized mold of an activist icon, are too often left out of the history…

BlackLivesMatter

5 min read

The Sex Worker and Playwright Who Fought to Register Black People to Vote
The Sex Worker and Playwright Who Fought to Register Black People to Vote
BlackLivesMatter

5 min read


Jan 26, 2018

ASAP FERG and Uniform +1 Team Up to Make a Difference in Liberia

In today’s toxic and Trump-infested political and social climate, it’s always refreshing to see people dedicate their lives to making this world a better place — especially for African children and women. On January 26, Uniform +1 is dropping a monthly box subscription of the latest fashion from major brands…

Fashion

2 min read

ASAP FERG and Uniform +1 Team Up to Make a Difference in Liberia
ASAP FERG and Uniform +1 Team Up to Make a Difference in Liberia
Fashion

2 min read


Dec 7, 2017

Black Spirituality Matters Featuring OSHUN NYC

PHOTO TAKEN BY Bettsy Sevilla In the midst of news coverage regarding the shooting of Walter Scott, many people are terrified by the daily killings of black and brown youth in America. The phrase “Black Lives Matter” is being intellectualized as physical life, while the spirit of the black community…

BlackLivesMatter

5 min read

Black Spirituality Matters Featuring OSHUN NYC
Black Spirituality Matters Featuring OSHUN NYC
BlackLivesMatter

5 min read


Aug 4, 2017

ESSENCE STREET STYLE BLOCK PARTY 2016

In September 2016, I worked on the social media team at ESSENCE to cover the Street Style Block Party on Instagram story.

Essence

1 min read

ESSENCE STREET STYLE BLOCK PARTY 2016
ESSENCE STREET STYLE BLOCK PARTY 2016
Essence

1 min read


Aug 4, 2017

#IDBTY Official Book Promo

On January 20, Keke Palmer dropped a video promo for her latest book, “I Don’t Belong To You.” It was produced by me and captured by @afrikingi. Check out Keke’s response here: “This brought tears to my eyes. I love you girls, I love all people but as a young woman I have a special place for other young women because I know the struggle personally. Thank you for having compassion for my story but even more so seeing the relation in both of ours. WE ARE NOT DIFFERENT, and the things that have happened to us just happened. They don’t define who we are WE DO when we are conscious! POWER TO THE KIDS, WE DESERVE FREEDOM AND WE CAN ATTAIN IT THROUGH CONSCIOUS LIVING. Much love”

Love

1 min read

Love

1 min read

Adebukola Ajao

Adebukola Ajao

230 Followers

Writer + Media Consultant+ Educator [adebukola.com] for more!

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